info@320designs.com 972-951-4788

Search Engine Optimization

Do you have the secret sauce?

The energy and imagination that has gone into your website deserves to be seen by many potential clients of your business. Traffic generation by Search Engine Optimization is your secret sauce.

We Recommend: 3 Month Local Business FastTrack Optimization Service ($2400)

Keyword Research and Analysis

  • Run keyword analysis on present website
  • Check website rankings in multiple search engines to create baseline
  • Run recommended keywords to optimize for more traffic
  • Do competitive analysis report to see if what keywords other high ranking websites are using to rank with
  • Send monthly Keyword ranking reports

Website Audit Report

  • Do Website Audit Report of entire website to determine needed improvements for on-page SEO
  • Find errors that keep page from ranking on Google and other search engines
  • Find broken Links
  • Find 404 page errors
  • Check for proper title and meta-tags
  • Check for proper site maps
  • To be completed and sent to client within the first month of service

Website OnPage SEO Repair

  • Modify Page Titles and Meta-Tags as needed.
  • Measure and report baselines of internet visibility and keyword ranking reports for future comparisons.
  • Revise and polish on-site SEO to correct and/or improve any factors needing correction or improvement.
  • Analyze and take action on off-site SEO factors such as incoming links and reviews.
  • Monitor website for changes needed on a monthly basis
  • Repair and improve upon on page SEO on a monthly basis as needed

Press Releases

  • Send out monthly request for special functions and announcements
  • Create, write, and distribute a monthly Press Release to create visibility, incoming links, and traffic for website. Content to be reviewed and approved before release on news distribution service.
  • This is a distributed press release sent through a national wire service. Typically it will create 300 or more incoming links to the website

Detailed Local Citation Audit

It is extremely important for local businesses to have their NAP (name, address, and phone number) both correct and identical on the many (sometimes hundreds) of directories, listings, and maps on the Internet. The following steps are necessary, to optimize being found by clients doing local searches:

  • Do audit using data aggregators and manual search
  • Create citation audit excel spreadsheet with NAP of each citation
  • Find out correct & incorrect citations and will note correction needed
  • The citation audit will be completed before the end of the 1st full month

Detailed Citation Cleanup & Error Fixing

  • Refer to citation audit spreadsheet for correct and incorrect citations
  • Look for duplicate listings and entries on Internet
  • Create excel sheet with proper issue (type of error)
  • Proceed to remove duplicates and correct incorrect citations
  • Citation cleanup and error fixing will be done asap after the audit is completed, generally in the 2nd month of service

Expanded Top Local Internet Citation Campaign

  • Make master list of available directories and listings related to business category
  • Search present citations before submitting, to avoid duplicates
  • Verify business on data aggregator sites factual, Acxiom, Infousa etc
  • Claim Top Citations in additional categories
  • The additional and expanded listings will be created asap after the citation cleanup and repair, possibly during the 2nd month, sometimes in the 3rd month of service

Give us a call and we’ll get started! 972-951-4788

 

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