Business Blogging. Did you know it’s actually a thing? We define business blogging as a marketing strategy which utilizes blogging to gain online visibility. Guess what? It works!
We recently came across an article by Hubspot explaining why business blogging is so important to your overall marketing efforts. Its one piece of the pie but an important and easy one. Let’s cover the basics.
- It drives traffic to your business website. In the world of SEO, blogs are one of Google’s favorites. Google will rank sites that are educational and informative. Blogs are a great way to keep Google happy and educate your potential customers.
- It helps convert your visitors to leads. Each and every blog you write should include a call-to-action at the end leading them either to contact you, download free material or a page on your site advertising the service or product you are writing about.
- It helps establish authority. Your visitors want to know they are doing business with experts. Blogging is a great way to show off your knowledge. We also believe in message-driven marketing which is all about educating your audience about what you do best!
- It continues to convert. Unlike ads that come and go, your blog post will continue to show up in search engines long after you publish it. Hubspot explains it like this…”Let’s say you sit down for an hour and write and publish a blog post today. Let’s say that blog post gets you 100 views and 10 leads. You get another 50 views and 5 leads tomorrow as a few more people find it on social media and some of your subscribers get caught up on their email and RSS. But after a couple days, most of the fanfare from that post dies down and you’ve netted 150 views and 15 leads.
It’s not done.
That blog post is now ranking in search engines. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post.”
We’ve given you the basics, now dive in to Hubspot’s article: CLICK HERE.
The best way to incorporate blogging is with a schedule. We would love to teach you our secrets or we can do it all for you! We have monthly marketing plans to fit any budget. Find out more HERE. Please let us know how we can help!
Marketing Your Message,